Finance for tech and digital platforms

Numbers that keep up with a fast-moving platform

Tech and digital businesses move quickly. Revenue can be recurring, transactional or both, costs are often front-loaded, and owners and investors expect numbers that tell a clear story.

We help founders of platforms, SaaS and digital businesses get reliable monthly reporting, understand their unit economics and plan cash runway, whether you are funding growth yourself or raising.

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Clarity on the numbers that matter

Insights and reporting to support better decision making

  • Monthly recurring revenue and growth

  • Churn and retention

  • Customer acquisition cost and payback period

  • Gross margin after platform, hosting and payment costs

  • Cash runway and burn rate

  • Revenue recognition that holds up to investor scrutiny

Common challenges we help with

  • 01

    Cash-based numbers that hide the real performance of a subscription or booking business

  • 02

    Several brands or revenue streams in one set of accounts

  • 03

    Payment platforms, refunds and fees that make reconciliation slow

  • 04

    Getting ready for investment, including EIS or SEIS advance assurance

Who this is for

Founder-led platforms, SaaS and digital businesses turning over £500k to £10m, often with recurring or transactional revenue and plans to grow quickly. You might be funding growth yourself, getting ready to raise, or already answering to investors.

You need monthly numbers that show how the business is performing, a clear view of your runway, and reporting you'd be happy to put in front of a board or an investor.

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Download the guide

The Business Owner's Guide to a Virtual Finance Department explains what a finance department does and how to tell whether your business needs one.

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Let's talk about where your business is heading

Book a 30-minute call. We'll ask about your plans, tell you honestly whether we're the right fit, and explain what working together would look like.